[Imabari Towel Certification and Quality] Imabari towels are produced in Imabari City, Ehime Prefecture, Japan, the center of the long-established towel industry. These towels are known for their high quality, fluffy texture, and high absorbency. The flexibility of the yarn also makes them extremely soft to the touch. Imabari towels are widely used both in Japan and abroad. The Imabari Towel Certification guarantees that the towels are of high quality, meeting the unique quality standards of the Imabari Towel Industrial Association, which brings together manufacturers in Imabari.
[Thick and durable, with incredible absorbency] Towels made with Imabari towels were created with the goal of being "thick, quick-drying, and incredibly absorbent," while also being thoroughly focused on ease of use in everyday life. The towels are manufactured by a long-established Imabari towel manufacturer with over 90 years of history, and are a joint development between towel sommeliers and Lycka Till.
[Specially Selected Cotton Yarn] Made with BMP cotton, the world's highest quality. Produced in Australia with environmental considerations, this 100% safe and secure cotton is characterized by its lightness, fluffy softness, and softness. BMP cotton is an environmentally friendly SDG cotton that utilizes high-tech techniques to reduce water consumption and the amount and frequency of pesticide use.
[Gets softer with washing] For everyday cleanliness, these towels are made with "ultra-softly twisted yarn" and special spinning techniques to create a fluffy pile that becomes softer the more you wash them. Experience the luxuriously soft, melting texture of this long pile towel.
[3 Slim Bath Towels] Slim bath towels are 10cm shorter and half the width of regular bath towels, making them easier to wash and dry.
[Size & Weight] Country of Origin: Imabari City, Japan; Imabari Towel Certification Number: 2023-1200; Material: 100% Cotton; Size & Weight: 34 x 100 cm, Approx. 138 g
[A lifestyle that can be preserved for the future] We use "Hotaka," a specially formulated yarn for towels, which contains air between the fibers, making it ideal for towels with good volume and absorbency. It also has excellent shedding resistance and washability. To ensure a towel that is close to a lifestyle that can be preserved for the future, we have used a sustainable yarn made from 100% BMP cotton.
For modern life: "So thick, it dries as quickly as expected, and it's more absorbent than you'd think." This product is manufactured by a long-established Imabari towel manufacturer with over 90 years of history, a towel sommelier, and Lycka Till. Towels are an essential part of everyday life. When planning this product, we focused on three key points: softness, absorbency, and ease of drying. Furthermore, we were determined to create a color that complements modern lifestyles, which led us to Imabari towels. We worked together on the yarn, using "Hotaka," a yarn specifically designed for towels, which allows for an ultra-soft weave. The air trapped between the fibers creates a yarn that is ideal for towels with volume and absorbency. Furthermore, the yarn is resistant to shedding and has excellent washability. One reason for this focus on the yarn is that "Hotaka" is a sustainable yarn made from 100% BMP cotton. We use Hotaka to ensure towels are a part of a lifestyle that can be preserved for the future.
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